Insights

Original thinking on
what comes after SEO.

Search has fractured into a dozen surfaces. The answers people trust now come from ChatGPT, Google AI Overviews, Perplexity and Claude, not the ten blue links SEO was built for. We work in that space every day, and this is where we share what we're learning: what holds up, what doesn't, and what to do about it.

GEO

What is Generative Engine Optimization (GEO)?

GEO is the practice of improving a brand's visibility inside generative search, the synthesized answers produced by ChatGPT, Google AI Overviews and Perplexity. Here is what it actually involves, how it differs from SEO, and where the term comes from.

The Discover Ability Agency Editorial Team·August 12, 2026·8 min read

AEO

What is Answer Engine Optimization (AEO)?

AEO is the practice of making information easy for answer engines to understand, retrieve and cite. Here is what it involves, how it differs from GEO and SEO, and what makes a brand a cited source.

The Discover Ability Agency Editorial Team·August 14, 2026·7 min read

Comparison

GEO vs AEO: What is the difference?

GEO and AEO overlap heavily, which is why the distinction confuses buyers. Here is a clear, practical comparison, and why we treat both as parts of discoverability.

The Discover Ability Agency Editorial Team·August 16, 2026·5 min read

Comparison

GEO vs SEO: What has actually changed?

SEO is not dead, but it is no longer enough. Here is what has genuinely changed between conventional search optimization and generative engine optimization, and what hasn't.

The Discover Ability Agency Editorial Team·August 18, 2026·6 min read

Discoverability

What is a discoverability agency?

A discoverability agency helps brands become findable and recommendable across the fragmented places where people now discover information. Here is the definition and why the category exists.

The Discover Ability Agency Editorial Team·August 20, 2026·6 min read

AI Search

How does ChatGPT decide which websites to cite?

ChatGPT does not rank pages the way Google does. It synthesizes answers from multiple sources. Here is what is publicly known about how it chooses what to cite, and what that means for brands.

The Discover Ability Agency Editorial Team·August 22, 2026·7 min read

AI Search

How do Google AI Overviews choose sources?

Google AI Overviews synthesize answers from sources Google considers authoritative and relevant. Here is what Google has said, what we interpret, and what it means for visibility.

The Discover Ability Agency Editorial Team·August 24, 2026·6 min read

Measurement